Jun 10, 2025
A recent Blaze Media report has spotlighted a concerning trend in how Netflix collects and uses viewer data. Far from simply recommending shows, the streaming giant is allegedly partnering with data broker Experian to dig deep into the behavior of its 90 million U.S. users. Every pause, rewind, or late-night binge is more than a personal preference—it’s a datapoint contributing to an expansive psychological profile. The report warns that Netflix’s ad-supported tier allows third-party data brokers to monitor user habits and emotional responses, turning everyday viewing into behavioral analysis tools. What once seemed like smart recommendations may now be sophisticated surveillance.
This collaboration raises serious privacy concerns. Netflix claims the data is handled in "clean rooms" to protect users, but Blaze Media suggests this is simply a sanitized way of saying your activity is still being tracked—just more discreetly. From adapting mid-roll ads to reflect your mood to using pause screen prompts designed to exploit emotional vulnerability, the report describes a system engineered to influence and predict consumer behavior. Even more troubling, these insights could stretch beyond entertainment, potentially influencing credit assessments, loan approvals, and personalized marketing campaigns. What you watch isn’t just entertainment anymore—it may be shaping how the financial world sees you.
Stay Awake. Keep Watch.
SOURCE: The Blaze